Cassie Flo

Design

Posters. Logos. Branding. Social media. Flyers.

And everything in between.

 

Behara

Posters designed using Adobe Illustrator

A conceptual Olympics rebrand. I chose where and when the theoretical olympics would be hosted. As part of the project,  I developed a logo to promote the location and it's cultural feel. The poster design, app and environmental design are components that further advocate the nature of this event.

Behara logos and phone app - logo and app illustrations designed using Adobe Illustrator and Photoshop

Behara wall mural - designed using Adobe Illustrator and Photoshop


 

CSU Volleyball Recruiting Booklet

I conceptualized, designed and directed the production of CSU volleyball's 44 page recruiting booklet. The pages contain information about the team, staff, Fort Collins, Colorado State, team statistics and other visual graphics.


 

The Art of Coaching & CSU Athletics

This is a small sample of the large scale amount of content I did at The Art of Coaching Volleyball, CSU volleyball and CSU Athletic Marketing Department. At CSU, this ranged from website graphics to promotional concepts to camp posters and flyers. At AOC, I was responsible for the development of video thumbnails, building their social media and designing assets for site promotions and holiday sales. 


 

C&C Painting, LLC Logo & Mailer

This client's business is primarily house painting. Their business is founded on being on-time, craftsmanship and innovation. We needed the logo to be clean but stand out from "typical" painting business logos. I found innovation in using the ampersand as the window of the house silhouette. Created using Adobe Illustrator.

Front of mailer

Back of mailer

I continue to work directly with C&C Painting on various projects. The images on the right of a mailer sent out to residents in their area. With all the work I do for them, I incorporate those founding principles.


 

Rethink The Talk

Rethink The Talk is a self driven, conceptual, non-profit organization aimed at increasing the awareness of sex and STD education among youth. Assets developed for this non-profit included a logo, a website presence and a video PSA to serve as an outline for possible video clips.

Process work - I did extensive research on STDs and their statistics in the US as well as parent-child relationships. Due to the highly sensitive subject, I focused my question on, how do children/teens receive information? That helped drive not only my message but how I needed to present the message.

I designed a website landing page with the concept that this would become a tool that parents and kids could use as an aid


 

5200 Days In Space

An illustration focusing on the representation of the article, "5,200 Days in Space," and following the systematics of the magazine The Atlantic. This included explorations with colored markers, digital editing and print layout.


 

Event Posters & Business Flyers

Event posters and business flyers for various organizations at Colorado State University, the Air Force, small businesses and more. Rendered using Adobe Photoshop and Illustrator.


 

The FlowPath, Inc. Logo

whiskey-barrel.jpg

The FlowPath is an engineering consultant business with a belief in the sustainable use of natural resources and driven by the health of the environment. With a Professional Engineer as Vice President, they specialize in work from hydrology/hydraulics and mine reclamation to wetland mitigation and river restoration. 

This small-feel, family-owned business aims at doing big/innovative things. I designed a logo that would feel big in impact but still give that small-family vibe. 

Materials included: Pen, Marker, Adobe Photoshop, and Illustrator


 

Newspaper Spread

Mockup: <a href="https://www.freepik.com/free-photos-vectors/mockup">Mockup psd created by Zlatko_plamenov - Freepik.com</a>

Mockup: <a href="https://www.freepik.com/free-photos-vectors/mockup">Mockup psd created by Zlatko_plamenov - Freepik.com</a>

An illustration focusing on the origin of the letter 'C' and following the systematics of the newspaper, The New York Times. This included explorations with ball-point pen, digital editing and print layout. The camels and timeline are both free-handed. 

Materials included: Pen, Adobe Photoshop, InDesign and Illustrator.


 

Back Cut Forestry Rebrand

BCF-branding.jpg

This client essentially did not have much of a logo for his forestry business. He wanted his logo to be clear and simple while incorporating the nature of his business. Designed in Adobe Illustrator, I was able to create an elegant tree-based logo with a bold type face.